Module 6: Job Search Strategies

A successful job search requires a strategic approach. This module will cover various job search techniques and how to tailor your approach to your specific career transition goals.

1. Understanding the Hidden Job Market

a) What is the hidden job market?

• Jobs that aren't advertised publicly
• Positions filled through networking or internal referrals
• Estimated to account for 70-80% of job placements

b) Advantages of tapping into the hidden job market:

• Less competition
• Higher quality opportunities
• Faster hiring process
• Better fit with company culture

c) Strategies for accessing hidden jobs:

• Networking (covered in Module 5)
• Direct outreach to companies
• Leveraging alumni connections
• Engaging with professional associations

2. Effective Use of Job Boards and Online Resources

a) Popular job boards:

• General: Indeed, LinkedIn Jobs, Glassdoor
• Industry-specific boards
• Local job boards

b) Tips for using job boards effectively:

• Use specific keywords related to your target role
• Set up job alerts to save time
• Research companies before applying
• Tailor your application for each job

c) Other online resources:

• Company career pages
• Professional association job listings
• Government job sites
• Freelance platforms (if relevant)

3. Working with Recruitment Agencies

a) Types of recruitment agencies:

• Generalist agencies
• Specialist/niche agencies
• Executive search firms
• Temporary staffing agencies

b) Benefits of working with recruiters:

• Access to unadvertised jobs
• Industry insights and advice
• Assistance with interview preparation
• Salary negotiation support

c) How to engage with recruiters:

• Research agencies specialising in your field
• Prepare your CV and LinkedIn profile
• Be clear about your career goals
• Maintain regular communication
• Be professional and responsive

4. Targeting Specific Companies

a) Creating a target company list:

• Identify companies that align with your values and goals
• Research company culture, growth, and stability
• Consider company size and industry position

b) Strategies for approaching target companies:

• Follow them on social media and engage with their content
• Attend company events or webinars
• Connect with current employees
• Send speculative applications

c) Researching target companies:

• Company websites and annual reports
• News articles and press releases
• Glassdoor reviews
• LinkedIn company pages

5. Creating a Job Search Action Plan

a) Elements of a job search plan:

• Clear goals and timeline
• Daily and weekly tasks
• Tracking system for applications and follow-ups
• Networking activities
• Skill development efforts

b) Time management for job searching:

• Set aside dedicated job search time
• Break tasks into manageable chunks
• Use productivity tools (e.g., Trello, Asana)
• Schedule breaks to avoid burnout

c) Measuring progress:

• Track key metrics (applications submitted, interviews secured)
• Regularly review and adjust your strategy
• Celebrate small wins along the way

6. Balancing Active and Passive Job Search Strategies

a) Active strategies:

• Applying for advertised positions
• Direct outreach to companies
• Attending job fairs and networking events

b) Passive strategies:

• Optimising your LinkedIn profile for recruiter searches
• Sharing industry-relevant content online
• Maintaining an updated online portfolio

c) Creating a balanced approach:

• Allocate time for both active and passive strategies
• Adjust based on market conditions and personal circumstances
• Be prepared to act quickly on opportunities

Tasks: Developing Your Job Search Strategy

Hidden Job Market Outreach:
◦ Identify 5 companies you'd like to work for that aren't currently advertising relevant positions
◦ Draft a speculative application letter for one of these companies

Job Board Efficiency:
◦ Set up job alerts on 2-3 relevant job boards using targeted keywords
◦ Identify 3 industry-specific job boards or professional associations with job listings in your field

Recruiter Engagement:
◦ Research and list 3 recruitment agencies specialising in your target industry
◦ Prepare a brief email introducing yourself to one of these agencies

Target Company Research:
◦ Create a list of 10 target companies
◦ For each company, note:
▪ Key values or mission statements
▪ Recent news or developments
▪ Potential networking connections (e.g., alumni, LinkedIn connections)

Job Search Action Plan:
◦ Create a weekly schedule allocating time for different job search activities (e.g., applications, networking, skill development)
◦ Set 3 SMART goals for your job search over the next month
◦ Develop a system for tracking your applications and follow-ups

Balancing Strategies:
◦ List 3 active and 3 passive job search strategies you'll employ
◦ Create a plan to implement one new strategy from each category in the coming week

By completing this activity, you'll have a comprehensive job search strategy tailored to your career transition goals. Remember to regularly review and adjust your approach based on results and changing circumstances.